Paradise
Re-brand

Whilst on work experience, Paradise, an Indian restaurant located in Hampstead approached Finch studio for a complete menu and business card re-design.

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The first
design

I did research into the local area and found out that Indian Rose Ringed Parakeets are commonly spotted throughout the district. I therefore based the first design on these birds which linked in nicely to the idea of 'Birds of Paradise', India and Hampstead. Using Photoshop I added an aged, weathered look to the designs along with some Indian patterns for a rustic appearance.

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The second design

The second design was minimalistic and focused on the idea of fine dining with a gold and black colour scheme used throughout. I still maintained the iconic Indian pattern that Paradise currently use in the restaurant's decor.

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