A first year brief at University to produce a brand identity for an existing company or to create a new one. I chose to design a new clothing range that I named Fowl Clothing.
"Based upon the beautiful and elegant Guinea Fowl bird, Fowl Clothing offers bespoke quality, stylish clothing that is unique in its own right and provides customers a fresh image."
I came up with various logo designs and was inspired by a combination of existing logos from ‘FCUK’ and ‘Original Penguin Wear’. This project developed my skills in Adobe Illustrator and my ability to draw sketches of logos and then create them digitally.